Trump Plaza (New York City)

Trump Plaza was a 39-story cooperative apartment building located at 167 East 61st Street in Manhattan, New York City. Developed by The Trump Organization, the building opened in 1984. Its construction was a collaborative effort involving architect Philip Birnbaum and interior designer Alexander Julian. The building featured luxury apartments and was known for its prime location on the Upper East Side. It is important to distinguish it from other properties bearing the "Trump Plaza" name, most notably the Trump Plaza Hotel and Casino in Atlantic City. While the building enjoyed initial success and was associated with high-end residential living, it eventually distanced itself from the Trump name due to the political climate and the association with Donald Trump's controversial public image. The building's name was changed in 2020 to 167 East 61st Street, reflecting a decision by the cooperative board to disassociate from the Trump brand. The physical structure of the building remains unchanged, but the change in name reflects a shift in marketing and branding strategy.