The Fly (magazine)

The Fly was a British music and entertainment magazine that focused on alternative, indie, and rock music. Founded in 1997, the magazine provided reviews of albums, gigs, and films, alongside interviews with established and emerging artists. It was distributed for free, primarily through music venues, record stores, and universities across the United Kingdom. The Fly also maintained a website with daily news, reviews, and features. The magazine ceased publication in 2016. Its distinctive, often visually striking, cover art became a recognisable feature within the UK alternative music scene.