Studio 65
Studio 65 was an Italian design collective founded in 1965 in Turin, Italy. The group is known for its radical design approach, particularly in furniture, often incorporating Pop Art aesthetics, humor, and unconventional materials. Key members included Franco Audrito and Piero Gatti, although the composition of the collective evolved over time.
Studio 65 challenged traditional notions of furniture design, rejecting minimalism and functionality as the sole guiding principles. Instead, their work embraced expressive forms, vibrant colors, and a playful spirit, often referencing historical styles and popular culture. They aimed to create objects that were not just functional but also visually engaging and thought-provoking.
Notable works by Studio 65 include the "Bocca" sofa (also known as the Marilyn sofa), shaped like a pair of red lips, and the "Capitello" chair, a giant Ionic capital column rendered in polyurethane foam. These pieces became iconic examples of radical Italian design and are highly sought after by collectors.
The studio’s influence extends beyond furniture, encompassing interior design, exhibition design, and product design. Studio 65's work is characterized by its innovative use of materials, its embrace of popular culture, and its rejection of traditional design conventions. Their designs remain relevant and continue to inspire designers and artists today.