Samboy

Samboy was a popular brand of potato chips in Australia, manufactured by Smith's Snackfood Company. Introduced in 1961, Samboy chips were known for their distinctive flavors, particularly Chicken, BBQ, and Salt & Vinegar. The brand enjoyed significant market share and a loyal following for several decades.

Throughout its history, Samboy was recognized for its bold advertising campaigns and recognizable packaging. The brand's mascot, a cartoon kangaroo, further contributed to its widespread appeal.

Production of Samboy chips ceased in the late 1990s/early 2000s after ownership changes and shifts in market strategy within Smith's Snackfood Company. Despite being discontinued, Samboy remains a nostalgic and fondly remembered brand for many Australians, frequently mentioned in discussions about iconic Australian snacks and food products. The brand's flavors are often imitated or referenced by other chip manufacturers. Efforts to revive the Samboy brand have occurred periodically, reflecting the continued consumer demand and cultural significance attached to the product.