Por Esto!

Por Esto! is a Mexican daily newspaper based in Mérida, Yucatán, Mexico. It is known for its sensationalist journalism, its focus on local and regional news from the Yucatán Peninsula (Campeche, Quintana Roo, and Yucatán), and its populist editorial stance.

The newspaper was founded in 1991 by Mario Renato Menéndez Rodríguez, and its name, "Por Esto!" translates to "For This!" or "That's Why!" in English. The name reflects the newspaper's purported mission of exposing corruption and injustice.

Por Esto! often features large, graphic photographs and headlines, and frequently reports on crime, political scandals, and social issues affecting the region. It is widely circulated throughout the Yucatán Peninsula and is considered one of the most influential newspapers in the area. Due to its strong opinions and sometimes controversial content, Por Esto! has faced both praise and criticism. It is recognized as a significant voice in regional Mexican media.