MyPhone

MyPhone refers to a discontinued line of mobile phones and related devices primarily marketed and sold in the Philippines. The brand gained popularity for offering affordable smartphones and feature phones with localized content and features.

MyPhone devices were often known for dual-SIM capability, a common requirement in the Philippine market. The brand frequently partnered with local celebrities for marketing campaigns, contributing to its brand recognition.

While MyPhone originally focused on hardware, it also ventured into providing proprietary software and services pre-installed on its devices. These services often catered to the specific needs and preferences of Filipino consumers.

The brand's presence in the Philippine mobile market has significantly diminished over time due to increasing competition from international brands and changing consumer preferences. MyPhone products are less commonly found in retail outlets compared to their peak popularity.