Mother (advertising agency)

Mother is an independent, creatively-driven advertising agency. Founded in London in 1996, it has since expanded to include offices in New York City, Los Angeles, and Shanghai.

The agency is known for its non-hierarchical structure and its emphasis on collaboration. Its name, "Mother," is meant to evoke a nurturing and supportive environment for its employees and clients. Mother operates as a single profit center globally, meaning that profits are shared across all offices.

Mother offers a range of services, including brand strategy, creative development, media planning and buying, and digital marketing. They have worked with a diverse portfolio of clients across various industries, including consumer goods, technology, and entertainment.

The agency prides itself on developing unconventional and impactful campaigns that challenge industry norms. Mother has received numerous awards for its creative work and is consistently ranked among the top advertising agencies in the world.