Mobify

Mobify was a Software as a Service (SaaS) platform specializing in mobile website optimization and Progressive Web App (PWA) development. The company provided tools and services that allowed businesses to convert existing desktop websites into mobile-friendly versions or build PWAs from scratch.

Mobify’s core offerings centered around accelerating mobile page load times, improving the user experience on mobile devices, and boosting mobile conversion rates. The platform achieved this through techniques such as adaptive content delivery, image optimization, and code minification.

A key feature of Mobify was its focus on headless commerce, which separates the front-end presentation layer of a website from the back-end e-commerce platform. This allowed developers to build customized and highly performant mobile experiences without being constrained by the limitations of the underlying e-commerce system.

Mobify offered various tools and services, including:

• The Mobify Platform: A cloud-based platform for building and managing mobile websites and PWAs.
• Progressive Web App (PWA) Development: Specialized support for building PWAs, including features like offline access, push notifications, and add-to-homescreen functionality.
• Mobile Site Optimization: Tools for optimizing existing websites for mobile devices, including features like responsive design and mobile-specific content.
• Headless Commerce Solutions: Integration with e-commerce platforms to enable headless commerce deployments.

Mobify was acquired by Salesforce in 2020 and its technology was integrated into the Salesforce Commerce Cloud platform. The Mobify platform itself is no longer offered as a standalone product. Its legacy lives on through the enhanced mobile commerce capabilities now available within Salesforce Commerce Cloud.