Lol Creme

Lol Creme (born Laurence Neil Creme, 19 September 1947) is an English musician and music video director, best known as a founding member of the art-pop bands 10cc and Godley & Creme.

Creme's musical career began in the late 1960s, playing guitar in various local bands in Manchester. He met Kevin Godley, and together they formed a songwriting partnership, eventually leading to the formation of 10cc in 1972 along with Eric Stewart and Graham Gouldman. Creme's multi-instrumental abilities and creative input were crucial to 10cc's success, contributing to hits such as "Donna," "Rubber Bullets," and "I'm Not in Love." He played guitar, keyboards, and provided vocals.

In 1976, Creme and Godley left 10cc to pursue more experimental and musically diverse projects as Godley & Creme. They were pioneers in music video technology and direction, utilizing innovative techniques and visual storytelling. As a duo, they released several albums and singles, including the hit "Cry," known for its pioneering morphing effect in the music video.

Beyond Godley & Creme, Creme has worked as a music video director for numerous artists including Duran Duran, Frankie Goes to Hollywood, Seal, and UB40. His contributions to the visual aspect of music earned him considerable recognition and awards. In later years, he has collaborated with other musicians and composers, and has also been involved in film scoring.