K. Sudhir

K. Sudhir is a marketing scholar and academic known for his research and expertise in marketing strategy, distribution channels, competitive strategy, and pricing. He is the James B. Franke Professor of Marketing at the Yale School of Management.

Sudhir's research has been published in leading academic journals such as Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing. He has served as an area editor at Marketing Science and is on the editorial boards of several other journals.

His work often focuses on using econometric and statistical modeling to understand consumer behavior and the impact of marketing decisions on firm performance. He has studied topics such as the effect of brand proliferation on market structure, the strategic implications of channel conflict, and the impact of online reviews on product sales.

Beyond academic publications, Sudhir has contributed to management practice through consulting and executive education. He is recognized as a leading voice in the field of marketing and is frequently cited by other researchers and practitioners.