It's Alive (La Luz album)

It's Alive is the third studio album by American surf rock band La Luz, released on May 21, 2021, on Hardly Art. The album title is a reference to the classic line spoken in the 1931 film Frankenstein upon the creature's awakening.

The album was produced by Adrian Younge at his Linear Labs studio in Los Angeles, California. This marked a shift in the band's sound, incorporating elements of soul and psychedelia into their established surf rock style. Prior to the album's release, La Luz released the singles "Here on Earth," "In the Country," and "The Pines" as promotional tracks.

It's Alive received positive reviews from critics, who praised its production, songwriting, and expanded sonic palette. Several critics noted the album's darker and more introspective themes compared to La Luz's previous work. The album explores topics such as grief, loss, and resilience, reflecting the band's experiences during the COVID-19 pandemic. The album charted on Billboard's Independent Albums chart.