In My Feelings (Goin' Thru It)

"In My Feelings (Goin' Thru It)" is a song by Canadian rapper Drake, released in 2018 as part of his album Scorpion. The phrase "in my feelings," meaning to be introspective and emotional, particularly regarding romantic relationships or personal struggles, is the primary lyrical theme. The parenthetical addition, "Goin' Thru It," emphasizes the experience of navigating difficult emotional situations.

The song gained significant popularity, fueled in part by the #InMyFeelingsChallenge, a viral internet dance challenge based on the track's catchy hook, "Kiki, do you love me? Are you riding? Say you'll never ever leave from beside me." The challenge involved people jumping out of moving cars and dancing alongside them, often to the song's chorus.

Beyond its viral popularity, "In My Feelings" is notable for its cultural impact on the usage of the phrase "in my feelings." The song helped to solidify the phrase within mainstream lexicon, further popularizing its use to describe periods of emotional vulnerability and introspection. It also generated conversations about social media trends, celebrity influence, and the commodification of personal experiences.