Husmodern

Husmodern (Swedish for "The Housewife") was a popular Swedish women's magazine published from 1938 to 1988. It targeted women, primarily housewives, and featured articles on topics such as cooking, cleaning, sewing, knitting, interior design, childcare, and household finances. The magazine also included fiction, fashion advice, and reports on current events from a domestic perspective. Husmodern played a significant role in shaping the roles and expectations of Swedish women during the mid-20th century, reflecting societal norms and evolving views on women's place in the home and society. It served as a source of practical advice, entertainment, and social commentary for a large segment of the Swedish female population for several decades. The magazine's content often presented a traditional view of gender roles, but it also adapted to changing social trends over time, incorporating more modern perspectives as the 20th century progressed. Its demise in 1988 reflected the decline of the traditional housewife role in Swedish society and the rise of alternative media outlets catering to women.