Hot Copy

Hot copy refers to marketing or advertising text that is currently being actively used or distributed. It's "hot" in the sense that it's live and circulating, unlike drafts or archived materials. This typically applies to text used on websites, in advertisements (print, radio, television, or online), in brochures, or in other promotional materials. Once the campaign or promotion concludes, the "hot copy" transitions into standard marketing materials for record-keeping or potential repurposing. The term emphasizes the immediacy and current relevance of the copy in question.