High Point (coffee)

High Point was a brand of instant coffee, primarily sold in the United States. It was notable for its aggressive marketing tactics, particularly in the 1950s and 1960s, which emphasized its low price. High Point competed directly with established brands like Folgers and Maxwell House, often positioning itself as a more economical alternative.

The brand was known for its advertising slogan, "The High Point is...it's instant!". High Point employed various promotional strategies, including offering coupons and distributing samples. The product was typically sold in glass jars, common for instant coffee at the time.

While High Point achieved a degree of market penetration, it did not sustain long-term success against its larger and more established competitors. Production and sales eventually ceased, and the brand is no longer widely available. Today, High Point is primarily remembered as a nostalgic example of mid-20th century American consumer culture and the competitive landscape of the instant coffee market. Its history offers insights into the marketing strategies and consumer preferences of that era.