Fido Dido

Fido Dido is a cartoon character created by Joanna Ferrone and Sue Rose in 1985. Originally sketched on a napkin, the character is characterized by his wild, spiky hair, casual clothing (often a t-shirt), and laid-back, positive attitude.

Fido Dido's popularity surged in the late 1980s and early 1990s, becoming a widely recognized figure through licensing agreements. He was featured prominently on merchandise such as clothing, stationery, toys, and snack foods. The character's appeal stemmed from his simple design and relatable persona, embodying a carefree and optimistic spirit that resonated with a young audience.

While his initial popularity waned in the late 1990s, Fido Dido experienced a resurgence in the 2000s, particularly in international markets. The Coca-Cola Company acquired the rights to use Fido Dido as a mascot for its Sprite beverage in several countries, further solidifying his presence in popular culture. Fido Dido continues to be a recognizable and nostalgic icon, representing a specific era of graphic design and marketing.