Borden (company)

Borden, Inc. was an American food and chemical company. Known primarily for its dairy products, particularly milk, it also produced a wide array of other food items, non-food consumer products, and industrial products.

The company's history dates back to 1857 when Gail Borden Jr. patented a process for condensing milk. This innovation led to the establishment of the New York Condensed Milk Company, which was later renamed Borden, Inc.

Borden became a household name due in part to Elsie the Cow, its mascot. Elsie was created in the 1930s and quickly became a popular symbol of the company and its dairy products. She was featured prominently in advertising campaigns and at public events.

Over the years, Borden expanded its product line to include ice cream, cheese, pasta, glue, and various chemical products. The company diversified its operations through acquisitions and internal development.

However, Borden faced increasing financial difficulties in the late 20th century. Competition, changes in consumer preferences, and debt accumulated through leveraged buyouts contributed to its decline.

The company filed for bankruptcy protection in 2001. Following reorganization, the dairy business was sold to Dairy Farmers of America, while the chemical business was spun off as Borden Chemical.

The Borden name continued to exist in various forms after the bankruptcy, but the once-dominant company was significantly restructured and reduced in size. The Borden brand, particularly in relation to dairy products, remains recognizable to many consumers, although its market presence is less significant than in its heyday.