Biryuch
A biryuch (Russian: бирюч) was a town crier or herald in Tsarist Russia and other Slavic countries. The role involved publicly announcing decrees, orders, and other important information to the population in towns and villages. The biryuch served as a vital link between the government and the people, especially in areas with low literacy rates where written communication was ineffective.
The biryuch was typically a respected member of the community, often chosen for their strong voice, clear enunciation, and trustworthiness. They would travel through the town, often accompanied by a drummer or other musician to attract attention, before loudly proclaiming the news. Their announcements covered a wide range of topics, including new laws, tax levies, military conscription notices, and royal proclamations.
The institution of the biryuch gradually declined with the advent of more widespread literacy and modern communication technologies in the late 19th and early 20th centuries. The role essentially became obsolete as newspapers, posters, and other forms of mass media became more accessible to the general public.
The term biryuch can also be used metaphorically to describe someone who enthusiastically announces or proclaims information, sometimes in a loud or dramatic manner.