Zinoro

Zinoro is a brand of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) initially launched in China as a sub-brand of BMW Brilliance Automotive, a joint venture between BMW and Brilliance Auto. The brand's purpose was to develop and manufacture vehicles tailored to the Chinese market with a focus on new energy technologies.

The vehicles produced under the Zinoro brand were typically based on existing BMW platforms but adapted and re-engineered to incorporate electric powertrains and cater to local consumer preferences. The brand aimed to provide a premium electric vehicle option for Chinese consumers, emphasizing environmental consciousness and advanced technology.

Zinoro was positioned as a separate entity within the BMW Brilliance structure, with its own design and engineering teams. While bearing similarities to BMW vehicles in terms of overall quality and driving dynamics, Zinoro vehicles featured distinct styling cues and branding elements.

Over time, the brand experienced changes in its market positioning and product strategy. BMW subsequently increased its stake in the BMW Brilliance joint venture, and the future direction of the Zinoro brand has evolved. The brand's legacy remains significant as an early entrant in the Chinese premium EV market, contributing to the growth and development of electric vehicle technology in the region.