Woolrich

Woolrich is an American outdoor clothing and goods company founded in 1830 by John Rich and Daniel McCormick in Plum Run, Pennsylvania. Originally named Rich & McCormick, the company initially produced woolen fabric for local lumberjacks and farmers.

History:

The company's early success stemmed from its durable and functional woolen products, which were well-suited to the harsh conditions of the Pennsylvania wilderness. Throughout the 19th century, Woolrich expanded its product line to include a wider range of clothing and blankets, catering to a growing market of outdoor enthusiasts and working-class Americans.

Woolrich played a significant role in supplying clothing to the Union Army during the American Civil War. After the war, the company continued to innovate, introducing new fabrics and designs that further cemented its reputation for quality and reliability.

In the 20th century, Woolrich became synonymous with classic American outdoor style. The company's iconic "Buffalo Check" pattern, first introduced in the 1850s, became widely recognized and remains a signature element of the brand. Woolrich's products were popular among hunters, fishermen, and other outdoor enthusiasts, as well as everyday consumers seeking durable and stylish clothing.

Products:

Woolrich is known for producing a variety of outdoor clothing and goods, including:

• Woolen blankets
• Wool shirts and jackets
• Parkas and outerwear
• Pants and trousers
• Hats and gloves
• Footwear

Brand Identity:

Woolrich is generally recognized as a heritage brand that represents American craftsmanship, quality, and outdoor tradition. The brand's image often evokes a sense of ruggedness, authenticity, and connection to nature.

Recent Developments:

In recent years, Woolrich has undergone various ownership and licensing changes. The company has continued to adapt to evolving consumer preferences, introducing new designs and technologies while remaining true to its heritage.