Theory (clothing retailer)

Theory is a contemporary fashion brand based in New York City. Founded in 1997 by Andrew Rosen, the company is known for its sophisticated minimalist aesthetic and focus on tailored separates using high-quality fabrics.

Theory offers a range of clothing for both men and women, including pants, dresses, skirts, tops, jackets, and knitwear. The brand's signature is its expertly tailored pants, often crafted from stretch wool or other comfortable materials, providing a balance of style and functionality.

Theory aims to create versatile and wearable pieces that can easily transition from day to night, appealing to a professional and modern customer. The brand emphasizes fit, fabric, and construction, resulting in garments that are both stylish and comfortable.

Over the years, Theory has collaborated with various designers and artists, further expanding its creative vision. The brand operates both standalone retail stores and concessions within department stores worldwide. It is also available online through its own e-commerce platform and through various retailers. The company is part of the Uniqlo-owned Fast Retailing group.