SurveyUSA

SurveyUSA is a polling and market research firm based in Clifton, New Jersey. It conducts surveys on a wide range of topics including politics, public policy, consumer behavior, and media consumption.

SurveyUSA is known for its methodology, which relies heavily on automated telephone surveys (IVR) and online panels. The company claims its methodology allows for large sample sizes at a lower cost compared to traditional live-caller surveys. This large sample size is often touted as increasing the precision of their results.

The firm's political polling is widely followed, especially during election cycles. They frequently conduct statewide polls for local television stations and newspapers.

SurveyUSA's accuracy has been the subject of debate among polling analysts. Some argue their methodology can be prone to biases, particularly due to lower response rates compared to live-caller surveys and the reliance on specific demographic panels. Others defend their approach, citing their large sample sizes and weighting techniques used to compensate for potential biases. The firm’s accuracy, like that of all polling organizations, can vary depending on the specific election and demographic groups being surveyed.

SurveyUSA was founded in 1991. They operate under the parent company, World Research Systems.