Sunday Best (company)

Sunday Best is a clothing boutique chain owned and operated by Aritzia, a Canadian women's fashion brand. Specializing in casual-chic and contemporary styles targeted towards a younger demographic, Sunday Best offers a range of apparel, including dresses, tops, pants, skirts, and outerwear.

The brand distinguishes itself from other Aritzia banners through its lower price point and focus on trendy, of-the-moment pieces. While maintaining Aritzia's commitment to quality materials and design, Sunday Best aims to be more accessible to students and young professionals.

Sunday Best stores are often located adjacent to or within Aritzia flagship locations, providing a distinct shopping experience while leveraging the parent company's infrastructure and brand recognition. The brand also maintains an online presence through Aritzia's e-commerce platform, allowing customers to shop the collection online.

The name "Sunday Best" evokes a feeling of special occasion dressing, suggesting that the clothing is suitable for more than just everyday wear, despite its casual aesthetic. This branding strategy aims to position Sunday Best as a source for elevated basics and fashionable pieces that can be worn both casually and for slightly dressier occasions.