Strike It Rich (1948 film)

Strike It Rich is a 1948 American comedy-drama film directed by Lesley Selander and starring Rod Cameron, Bonita Granville, and Don Castle.

The film tells the story of Steve Martin (Cameron), a World War II veteran who returns home with his wife, Gloria (Granville), to their small Texas town. They find themselves unexpectedly wealthy when Steve wins a large sum of money in a radio contest. The film explores the impact of sudden wealth on their lives, their friends, and their community. Initial excitement turns to challenges as they face opportunists, envious neighbors, and the complexities of managing their newfound fortune. Ultimately, Steve and Gloria must learn to navigate the pitfalls of wealth and retain their values amidst the social pressures and temptations it brings.

The supporting cast includes Stuart Erwin, Ellen Corby, and Clem Bevans. The film was released by Allied Artists Pictures. It is notable for its portrayal of post-war American life and the examination of wealth and its potential to both uplift and corrupt individuals and communities. While not considered a major classic, Strike It Rich offers a glimpse into the social anxieties and aspirations of the late 1940s.