Price Tag

A price tag is a label or small piece of material affixed to a product displaying its price. It serves as a primary means of communicating the selling cost to potential customers, enabling them to make informed purchasing decisions. Price tags can be made from various materials, including paper, plastic, or electronic displays, and can be attached to products via adhesive, string, or other fasteners.

The information displayed on a price tag often extends beyond just the price. It may also include a product code (such as a SKU), a barcode for scanning at the point of sale, the product name or a brief description, the size or quantity being sold, and sometimes even promotional information or disclaimers.

The design and format of price tags vary widely depending on the type of product, the retailer's branding, and regulatory requirements. Some regions mandate specific information be included on price tags, such as unit pricing or sales tax disclosures. Electronic shelf labels (ESLs) are a digital form of price tag that can be remotely updated, offering dynamic pricing and improving operational efficiency for retailers.

The perceived fairness and accuracy of price tags are important for maintaining consumer trust. Misleading or inaccurate pricing can lead to legal repercussions and damage a retailer's reputation.