Pony (make-up artist)

Pony, born Park Hye-min (박혜민), is a South Korean make-up artist, beauty blogger, YouTuber, and author. She is widely recognized for her transformative make-up skills, tutorials, and collaborations with various beauty brands.

Pony gained initial popularity through her beauty blog, showcasing detailed make-up tutorials and product reviews. This led to significant growth in followership, and she subsequently launched her YouTube channel, Pony Syndrome, which further amplified her reach and influence. Her YouTube content encompasses a wide range of make-up looks, from everyday styles to character transformations and special effects make-up.

Beyond her online presence, Pony has authored several books on make-up techniques and beauty tips, catering to both beginners and experienced make-up enthusiasts. She has also collaborated with numerous prominent beauty brands, including MAC Cosmetics, Morphe, and her own brand, Pony Effect, which features a range of cosmetics and beauty tools.

Pony's work is characterized by its accessibility and attention to detail. She explains techniques clearly and provides product recommendations tailored to various skin tones and types. Her influence on the Korean and global beauty industries is considerable, and she continues to be a leading figure in online beauty content creation.