Octagon (sports agency)

Octagon is a global sports and entertainment agency representing athletes, coaches, and personalities, as well as advising brands on sports and entertainment marketing strategies. Headquartered in McLean, Virginia, it is one of the largest agencies in the industry, operating in numerous countries around the world.

Octagon's services encompass a wide range of areas, including athlete representation (contract negotiation, endorsement deals, public relations), event management, property representation (sponsorship sales for events and venues), marketing consulting, and activation. The agency works with athletes across various sports, including but not limited to basketball, baseball, hockey, soccer, tennis, golf, and action sports.

A key aspect of Octagon's business model involves creating and managing marketing campaigns for corporate clients, leveraging sports and entertainment platforms to connect with consumers. This includes sponsorship negotiation, experiential marketing programs, and content creation.

Octagon is a subsidiary of Interpublic Group (IPG), a global marketing communications company. The agency's history includes significant growth through acquisitions, expanding its global reach and service offerings. Its position within IPG allows Octagon to leverage the broader resources and expertise of the parent company.