My Scene

My Scene was a line of fashion dolls created by Mattel that ran from 2002 to 2008. It featured a diverse group of characters with an emphasis on contemporary fashion, music, and technology, reflecting trends among teenagers at the time. The dolls were designed with larger heads and bodies compared to Barbie, emphasizing a more modern and youthful aesthetic.

The core group of characters included Barbie, Madison, Chelsea, Nolee, and Delancey. As the line progressed, additional characters were introduced, reflecting different ethnicities and personalities. The dolls were accompanied by a range of accessories, including clothing, furniture, and playsets, designed to create a complete "My Scene" world.

Beyond the dolls themselves, the My Scene franchise expanded into other media, including web series, movies, video games, and soundtracks. These extensions further developed the characters and storylines, allowing for a more immersive experience for fans.

The brand competed with other popular fashion doll lines like Bratz. While My Scene dolls were successful for several years, sales eventually declined, leading to the discontinuation of the line in 2008. Despite its relatively short lifespan, My Scene left a notable impact on the fashion doll market and continues to be remembered for its focus on diversity and contemporary trends.