Joi (TV channel)

Joi was an Italian digital terrestrial television channel, owned and operated by Mediaset. It primarily broadcast programming aimed at a younger audience, including animated series, sitcoms, and teen dramas. It was available on Mediaset Premium, a subscription-based digital terrestrial platform. Joi ceased broadcasting on January 1, 2012, and was replaced by other channels within the Mediaset portfolio. The channel’s name was likely chosen for its perceived association with joy and entertainment, appealing to its target demographic.