Neon Play

Neon Play was a British mobile game developer and publisher based in Cirencester, Gloucestershire. Founded in 2010 by Oli Christie, the company specialized in creating simple, addictive, and often humorous mobile games for iOS and Android platforms.

Neon Play gained recognition for its rapid game development cycle, frequently releasing new titles. Many of their games featured accessible gameplay mechanics and quirky themes designed to appeal to a broad audience. The company emphasized creating games that were easy to pick up and play, offering short, engaging experiences suitable for mobile devices.

Some of Neon Play's notable games included Paper Flick Golf, Traffic Panic, and Flick Football. These titles often achieved high rankings in app store charts. The company's success was attributed, in part, to its marketing strategies, which leveraged social media and in-app advertising.

In 2012, Neon Play was acquired by Wooga, a German social games developer. Following the acquisition, the Neon Play studio continued to operate as part of Wooga for a period before eventually ceasing operations as a separate entity. The games developed by Neon Play remain accessible through app stores, though they are now managed as part of Wooga's portfolio.