History of Braathens (1994–2004)

The period between 1994 and 2004 represents a turbulent and ultimately transformative era for Braathens, a Norwegian airline founded in 1946. Following decades of success primarily operating domestic routes within Norway, the airline faced increasing competition, financial difficulties, and ultimately, acquisition.

The early 1990s saw deregulation of the Norwegian aviation market, opening the door for new entrants and increased competition from established players, including SAS. Braathens responded by expanding its international route network, aiming to diversify its revenue streams and compete more directly with other European airlines. This expansion placed significant financial strain on the company.

Throughout the latter half of the 1990s and the early 2000s, Braathens implemented cost-cutting measures and restructuring programs in an attempt to improve profitability. These measures included workforce reductions, fleet rationalization, and route network adjustments. However, these efforts proved insufficient to overcome the challenges posed by increasing fuel prices, economic downturns, and continued intense competition.

In 2001, the Braathens SAFE alliance was established, bringing together Braathens, SAS, and Røkke to try and secure a larger market share. Braathens rebranded as Braathens, under the alliance.

The airline's financial woes continued into the early 2000s. In December 2001, SAS Scandinavian Airlines acquired a majority stake in Braathens. SAS initially maintained the Braathens brand and separate operations.

However, in 2004, SAS decided to fully integrate Braathens into its operations. The Braathens brand was retired, and the remaining aircraft and personnel were absorbed into SAS, effectively marking the end of Braathens as an independent airline. The merger finalized on May 1, 2004.