Hisense

Hisense is a multinational Chinese major appliance and electronics corporation headquartered in Qingdao, Shandong Province, China. It manufactures a wide range of products, including televisions, refrigerators, air conditioners, washing machines, and mobile phones.

Hisense was founded in 1969 as Qingdao No. 2 Radio Factory. It adopted the name Hisense in 1984. The company has grown significantly over the years through organic growth and acquisitions. A key strategy has been focusing on overseas expansion, particularly in North America and Europe.

Hisense is known for its commitment to technological innovation and has invested heavily in research and development. They have developed technologies such as ULED (Ultra LED) and laser TVs, aimed at improving picture quality and the viewing experience.

The company is a major sponsor of sporting events, including FIFA World Cups and UEFA European Championships. This sponsorship helps to raise brand awareness and visibility on a global scale.

Hisense operates manufacturing facilities and sales offices in numerous countries around the world. They are a significant player in the global consumer electronics market, competing with other major brands such as Samsung, LG, and Sony. The company offers products across various price points, aiming to cater to a broad consumer base.