Hersh Shefrin

Hersh Shefrin is a behavioral economist and professor of finance at the Leavey School of Business at Santa Clara University. He is known for his research and writing on behavioral finance, particularly in areas such as self-control, cognitive biases, and their impact on investment decisions and financial markets.

Shefrin has made significant contributions to the understanding of how psychological factors influence economic behavior, challenging traditional economic models that assume rational actors. His work explores the deviations from rationality that individuals often exhibit, leading to suboptimal choices in saving, investing, and managing their finances.

He is the author of several books, including "Behavioralizing Finance," "Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing," and "Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance." These publications synthesize research findings and provide practical insights for professionals in finance and related fields.

Shefrin has also published extensively in academic journals, contributing to the development of behavioral finance as a distinct field of study. His research has helped to shape the understanding of investor behavior and the design of more effective financial products and policies.