GuideWell

GuideWell is a health solutions company based in Jacksonville, Florida. It serves as the parent company for a number of subsidiary organizations focused on various aspects of the healthcare industry.

GuideWell's primary subsidiary is Florida Blue, a Blue Cross and Blue Shield plan serving the state of Florida. Other subsidiaries and affiliated companies are involved in areas such as population health management, value-based care, healthcare consulting, and innovative healthcare solutions.

The company's stated mission is to help people and communities achieve better health. GuideWell engages in activities such as supporting community health initiatives, investing in healthcare technology, and promoting health education programs. The organization works with healthcare providers, employers, and community organizations to improve health outcomes and access to care. GuideWell emphasizes a commitment to transforming healthcare delivery and payment models.