Greggs

Greggs is a British bakery chain. It specialises in savoury products such as sausage rolls, steak bakes, and sandwiches, as well as sweet items including doughnuts and muffins. Greggs is the largest bakery chain in the United Kingdom, with over 2,000 shops nationwide.

History

The company was founded in 1939 by John Gregg as a bakery in Newcastle upon Tyne. Initially, it delivered fresh eggs and yeast to families. In 1951, a bakery opened on Gosforth High Street, Newcastle, offering fresh baked goods. Expansion throughout the UK began in the 1970s.

Products

Greggs offers a wide range of food and drink items. Savoury options are a core offering and include sausage rolls (a particularly popular item), steak bakes, pasties, and various sandwiches and wraps. Sweet treats consist of doughnuts, muffins, cookies, and other pastries. Hot and cold drinks are also available, including coffee, tea, and soft drinks. In recent years, Greggs has expanded its menu to include healthier options and vegetarian/vegan alternatives.

Business Model

Greggs primarily operates through its network of retail shops. They also offer delivery services in some areas through partnerships with delivery platforms. The company has focused on providing affordable, convenient food to consumers.

Public Perception

Greggs is a well-known and popular brand in the UK. It is generally perceived as offering good value for money and is often associated with working-class communities. The company's vegan sausage roll, introduced in 2019, received significant media attention and further boosted its brand awareness.