Fanatics (group)

Fanatics is a global digital sports platform and licensed sports merchandise retailer. The company operates a range of e-commerce websites, physical stores, and in-venue retail operations, partnering with major sports leagues, teams, and organizations worldwide.

Fanatics' primary business focuses on the production and distribution of licensed apparel, jerseys, headwear, and other merchandise for professional and collegiate sports teams. They hold licensing agreements with leagues such as the NFL, MLB, NBA, NHL, and NCAA, allowing them to produce and sell official merchandise.

Beyond retail, Fanatics has expanded into other areas of the sports ecosystem, including:

• Fanatics Commerce: This segment focuses on the core e-commerce and retail business, offering a wide selection of sports merchandise to fans.
• Fanatics Collectibles: This division focuses on the trading card and collectibles market, acquiring companies and securing exclusive partnerships to expand its presence.
• Fanatics Betting & Gaming: This segment aims to enter the sports betting and iGaming market.

Fanatics has grown through acquisitions of smaller companies in the licensed sports merchandise and sports technology industries. The company has faced scrutiny regarding its labor practices and the quality of some of its merchandise.