Beige box

A "beige box" is a colloquial term used to describe a personal computer, particularly a desktop computer, that is characterized by its utilitarian design and unremarkable beige-colored case. The term gained prominence in the 1990s, a period when personal computers were rapidly becoming commonplace in homes and offices. At that time, most computer manufacturers prioritized functionality and cost-effectiveness over aesthetics.

The "beige box" signifies a focus on practicality and standardization. The beige color itself was chosen for its perceived neutrality and ability to blend into typical office environments. The internal components of a beige box computer were generally standard, making them easy to upgrade and repair.

The rise of more stylized computer designs with different colors and form factors has somewhat diminished the prevalence of the term "beige box," although the underlying concept of a functional and unadorned computer still resonates with some users. The term can sometimes carry a connotation of being outdated or unexciting, but also suggests reliability and affordability.