Bally (fashion house)

Bally is a Swiss luxury fashion house founded in 1851 by Carl Franz Bally. Originally a ribbon manufacturer, the company transitioned to shoemaking after Carl Franz Bally discovered a pair of elegant, handcrafted shoes in Paris that he wanted to replicate for his wife.

Over the years, Bally expanded its product line to include leather goods, handbags, ready-to-wear clothing, and accessories. The brand is known for its craftsmanship, quality materials, and classic designs.

Bally has a long history of innovation in shoemaking, including the invention of elastic-sided boots. The brand also played a role in mountaineering history, as Bally shoes were worn during the first ascent of Mount Everest in 1953.

The company operates a global network of retail stores and is also available through select department stores and online retailers. Bally has undergone various ownership changes throughout its history and is currently owned by JAB Holding Company. The brand continues to focus on its heritage of craftsmanship and luxury while adapting to contemporary fashion trends.