Wish (company)

Wish, legally ContextLogic Inc., is an American e-commerce platform that facilitates transactions between sellers and buyers. It was founded in 2010 and is headquartered in San Francisco, California. Wish primarily operates as a marketplace, connecting consumers directly with merchants, often from China and other countries.

The platform is known for its low prices and wide selection of goods, which often include clothing, electronics, home goods, and accessories. Wish's business model relies heavily on direct-to-consumer shipping and discounted prices, often leading to longer shipping times compared to traditional e-commerce retailers.

Wish utilizes data-driven personalization to curate product recommendations for users based on their browsing history and purchasing behavior. This personalization algorithm aims to increase sales and engagement on the platform.

The company went public in December 2020. Wish has faced scrutiny regarding product quality, shipping times, and deceptive advertising practices. Despite these criticisms, it remains a popular e-commerce platform with a significant user base.