Sure (company)

Sure is a technology company providing insurance infrastructure as a service (IaaS). Founded in 2014 and headquartered in Santa Monica, California, Sure partners with insurance carriers, distributors, and technology companies to enable them to offer embedded insurance products.

Sure's platform offers tools for insurance product development, distribution, and management, including functionalities for rating, quoting, binding, policy administration, and claims. The company focuses on providing APIs and white-labeled solutions that allow partners to quickly integrate insurance offerings into their existing platforms and customer journeys.

Sure's offerings span various insurance lines, including property and casualty (P&C), travel, and other specialty insurance products. They aim to streamline the insurance process and make insurance more accessible to consumers through digital channels.

The company has raised venture capital funding from various investors.