Shinise

Shinise refers to a long-established business, typically family-owned and operated, in Japan. The term implies a company with a history spanning multiple generations, often exceeding 100 years. These businesses are deeply rooted in their local communities and are known for upholding traditional craftsmanship, business practices, and a commitment to quality.

While there is no legally defined standard for the age required to qualify as a shinise, longevity is a primary characteristic. Beyond mere survival, shinise are admired for their ability to adapt to changing times while preserving their core values and heritage. They often represent a commitment to their customers and employees, and a strong sense of social responsibility. The term carries a sense of prestige and is used to indicate trustworthiness, reliability, and expertise. Maintaining the reputation and traditions of the business is often a central focus for successive generations of leadership.