Murad (cigarette)

Murad was a brand of Turkish cigarette introduced to the American market in the early 20th century. Marketed as exotic and upscale, Murad cigarettes were known for their distinctive aroma and flavor, attributed to the use of Turkish tobacco.

They were originally produced by S. Anargyros, a Greek immigrant who established himself as a prominent tobacconist in New York City. The brand quickly gained popularity and became a symbol of sophistication and worldly taste. Murad cigarettes were heavily advertised, often featuring imagery that evoked the Ottoman Empire and the allure of the Orient.

Murad's popularity peaked in the first half of the 20th century. While the brand underwent various ownership changes and production shifts over the years, it continued to be sold in some markets for a significant period. The brand's association with Turkish tobacco and its historical marketing strategies made it a noteworthy name in the history of tobacco advertising. However, like many cigarette brands, Murad eventually faced declining sales due to changing consumer preferences and increased awareness of the health risks associated with smoking. The brand is no longer widely available, though its historical significance is remembered in advertising and tobacco industry circles.