LA Today

LA Today is a defunct American daily newspaper that served the Los Angeles metropolitan area. It was launched in 1983 as an ambitious attempt to challenge the dominance of the Los Angeles Times. LA Today aimed to be a more visually appealing and reader-friendly newspaper, utilizing color photographs and a concise writing style.

The paper was owned by Gannett Co., Inc., the same company that publishes USA Today. The goal was to replicate the success of USA Today on a local level. LA Today featured sections on local news, business, sports, entertainment, and lifestyle.

Despite substantial investment and marketing efforts, LA Today struggled to gain a significant readership base. It faced stiff competition from the well-established Los Angeles Times and other local publications.

LA Today ceased publication in 1985, after approximately two years in operation. The closure was attributed to low circulation numbers and mounting financial losses. The newspaper's failure is often cited as an example of the challenges in competing with established media outlets in a major metropolitan market. The paper is largely forgotten today, overshadowed by the success of its sister paper USA Today and the continued prominence of the Los Angeles Times.