KRLA Beat

The KRLA Beat was a popular monthly magazine published in Los Angeles, California, during the 1960s, primarily covering the local music scene. It served as a key promotional tool for KRLA 1110, a dominant Top 40 radio station in the region. The magazine featured articles on popular recording artists, concert schedules, photographs, and fan-submitted content like song lyrics and drawings. It helped to cultivate a strong connection between the radio station, its listeners, and the burgeoning Southern California rock and roll and pop music scene. Distribution was often achieved through record stores, newsstands, and as a promotional item at KRLA events. The magazine played a significant role in shaping the musical tastes and cultural landscape of Los Angeles during a pivotal era in music history.