Izze (drink)

Izze is a sparkling fruit juice beverage manufactured and marketed by PepsiCo. Introduced in 2002 by Greg Stroh and Todd Woloson, the drink is characterized by its combination of fruit juice and sparkling water.

Izze is typically sold in single-serving glass bottles and comes in various flavors, each featuring a blend of fruit juices. These flavors have included, but are not limited to, Clementine, Blackberry, Grapefruit, Apple, and Pomegranate.

The brand's positioning has historically focused on being a healthier alternative to traditional sugary sodas, appealing to consumers seeking a natural and refreshing beverage option. Izze is often found in grocery stores, cafes, and restaurants.

PepsiCo acquired Izze Beverage Company in 2006. Since then, the product line has been expanded to include other offerings, such as Izze Esque, a lower-calorie version.