eToys.com

eToys.com was an internet retailer specializing in toys, video games, and children's software. Founded in 1997, it quickly became one of the most well-known and highly valued e-commerce companies during the dot-com boom. The company was known for its aggressive marketing strategies, including extensive television advertising and promotional partnerships. Despite substantial revenue growth, eToys.com struggled to achieve profitability due to high operating costs, particularly related to warehousing, order fulfillment, and customer acquisition. The company filed for bankruptcy protection in 2001, a prominent example of the dot-com bubble's burst. The eToys.com domain name was later acquired by another company and used for a different purpose. The rise and fall of eToys.com is often studied as a case study in business schools to illustrate the challenges of scaling an e-commerce business and the unsustainable practices of some companies during the dot-com era.