WROC (AM)

WROC (AM) is a radio station broadcasting at 1280 kHz in Rochester, New York. It is owned by iHeartMedia and airs a sports radio format. The station's studios are located in Rochester, and its transmitter is located in Brighton, New York.

WROC (AM) is affiliated with Fox Sports Radio. Its programming typically includes local sports talk shows and national sports broadcasts, including play-by-play coverage of sporting events.

The station has a long history in Rochester broadcasting, having signed on the air in the early 1900s under a different call sign. It adopted the WROC call letters later and has operated under that designation for many decades. The station has gone through various format changes throughout its history, including news/talk and music formats, before settling on its current sports radio programming.