WACK (music company)

WACK is a Japanese music production company known primarily for its idol groups and their distinctive, often experimental and provocative, approach to the idol genre. Founded in 2014 by Watanabe Junnosuke, WACK (an abbreviation of Watanabe Artistic Creative K.K.) has gained a reputation for pushing boundaries both musically and visually.

The company distinguishes itself through its intensive audition processes, often documented and broadcast, which emphasize personality and resilience. WACK’s groups are characterized by unconventional music styles, incorporating elements of punk, noise, and electronic music, coupled with theatrical and often dark or unsettling aesthetics in their performances and music videos.

Some of WACK's most notable idol groups include BiSH (Brand-new idol SHiT), BiS (Brand-new idol Society), GANG PARADE, EMPiRE,豆柴の大群 (Mameshiba no Taigun), ASP, and ExWHYZ. Many of these groups have experienced significant commercial success and critical acclaim, both within Japan and internationally.

WACK's influence extends beyond its own groups. The company has also been involved in collaborations with other artists and organizations, further solidifying its position as a significant force in the Japanese music scene. The company's dedication to individuality and artistic experimentation has helped to reshape the perception of idol music and culture in Japan.