So What (Loona song)

So What is a song recorded by South Korean girl group Loona. It was released on February 5, 2020, as the lead single from their second EP, # (Hash).

The song is a powerful and aggressive dance track, marking a significant shift in Loona's musical style from their earlier, more ethereal and concept-heavy releases. "So What" incorporates elements of EDM, trap, and hip-hop, creating a high-energy soundscape. Lyrically, the song encourages listeners to break free from expectations and express themselves without fear of judgment. It embodies a theme of self-empowerment and confidence.

The music video for "So What" features Loona in a dark and visually striking setting, showcasing intense choreography and bold styling. It depicts the members embracing their individuality and challenging societal norms. The video and song contributed to a noticeable change in Loona's public image, projecting a more mature and edgy persona.

"So What" achieved moderate commercial success in South Korea, peaking on the Gaon Digital Chart. It also garnered international attention, contributing to Loona's growing global fanbase. The song is often cited as a pivotal moment in Loona's discography, demonstrating their ability to experiment with different genres and concepts. It remains a popular track among fans and is frequently performed at concerts and events.