SEMA (association)

SEMA, the Specialty Equipment Market Association, is an American trade association dedicated to representing the automotive aftermarket industry. Founded in 1963, SEMA serves as a resource for its members by providing education, research, advocacy, and networking opportunities. The association's primary goal is to help its members' businesses succeed and grow.

SEMA's membership includes manufacturers, distributors, retailers, installers, and other companies involved in the production, distribution, and sale of specialty automotive products. These products range from performance parts and accessories to appearance enhancements and tools.

One of SEMA's most well-known activities is the annual SEMA Show, a trade-only event held in Las Vegas, Nevada. This show is a major platform for companies to showcase their latest products, connect with buyers, and stay informed about industry trends. The SEMA Show is not open to the general public.

SEMA also engages in government advocacy, representing the interests of its members on legislative and regulatory issues affecting the automotive aftermarket. This includes lobbying efforts at the federal and state levels to protect the industry from harmful regulations and promote policies that support its growth.

In addition to the SEMA Show and government advocacy, SEMA offers a variety of member services, including market research, technical training, and business development programs. These resources are designed to help members improve their operations, expand their market reach, and remain competitive in the automotive aftermarket.

SEMA is headquartered in Diamond Bar, California.